Do you need marketing that truly drives business growth?
Marketing strategy that actually fits your reality
Senior marketing leadership – without a full-time hire
Is this you?
What I can do for you
A clear marketing strategy
Tailored to your business reality.
A confident aligned team
Everyone knows what to do – and why.
Less waste. More impact.
Stronger results across sales and marketing.
What is a Fractional CMO?
Embedded strategic marketing leadership on a part-time basis — all the value of a CMO without the full-time cost.
How I work as a Fractional CMO
Typical scope:
Set strategic direction for marketing
Prioritize what to do – and what to stop doing
Translate business goals into actionable marketing initiatives
Support the team operationally (without becoming a bottleneck)
Act as a sounding board to the CEO and leadership team
Why me?
- and not an agency or a junior Marketer
Operator experience beats theory
Unique strengths:
Deep experience in long B2B sales cycles
Built and led international marketing teams
Understands the difference between how marketing should work and how it actually works
As a generalist, I can:
Do a little bit of everything myself
Know when specialists are needed
Manage specialists effectively
This creates momentum without adding unnecessary complexity.
“I help teams focus on what matters—and stop what doesn’t.”
Case Studies
Fractional CMO · Ongoing
Norrlab is a tech company that builds configurators for materialhandling and commercial interiors. After several years in business,they were ready to step up their marketing — but needed someone toset the direction and then actually run with it.
I helped them define a clear direction across their different industries,built a messaging strategy and channel plan, and now work with themweekly as their marketing person — handling social media, website,case studies and events.
From table leg supplier to custom design partner for designers.
MODSILVER made standard table legs — and also did custom. But custom was treated as a side project, not a strength.They were invisible to designers and indistinguishable from other suppliers.
The insight: while everyone else was standardizing, MODSILVER could take a napkin sketch from a designer and actuallybuild it. That's rare. So we flipped the model — lead with custom, let standard follow.
Pilot Design · Pilot Lead · Partnership Strategy
Hönan had an MVP and a list of leads who had expressed interest —but no one was getting started. The product was ready, the audienceexisted, but the bridge between the two was missing.
I helped define and structure a pilot project to bridge that gap:creating supporting materials, recruiting participants from the existingleads, and now running the pilot — maintaining contact with allparticipants, collecting feedback and making sure they actually get upand running. Once the pilot is done, we launch to the full market. I'malso supporting with partnership strategy to identify the rightcollaboration partners for scale.
Your Questions, Answered
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
Let’s talk about your business
What you get from working together
A clear marketing strategy
Focused audiences and messaging
A confident, aligned team
Less waste. More impact.
Why me (and not an agency or a junior CMO)?
Operator experience beats theory
Deep experience in long B2B sales cycles
Built and led international marketing teams
Understands the difference between how marketing should work and how it actually works
“I help teams focus on what matters—and stop what doesn’t.”
The problem I help you solve
Too many initiatives
Focusing on everything.
Moving nothing.
Tactics without strategy
Campaigns, channels, activities –
but no clear direction.
Junior resources without guidance
Teams are executing,
but no one is steering.
Agencies deliver – but don’t own
Output is produced,
results are unclear.
Is this right for you?
This is for companies that:
Have been running 2–3 years and started gaining traction
Know their marketing needs to improve – but aren’t sure how
Operate with long B2B sales cycles and complex buying journeys
Need someone who can prioritize, say no, and point the team in the right direction
How I work as a Fractional CMO
Typical scope:
Set strategic direction for marketing
Prioritize what to do – and what to stop doing
Translate business goals into actionable marketing initiatives
Support the team operationally (without becoming a bottleneck)
Act as a sounding board to the CEO and leadership team
Why me (and not an agency or a junior CMO)?
Operator experience beats theory
Unique strengths:
Deep experience in long B2B sales cycles
Built and led international marketing teams
Understands the difference between how marketing should work and how it actually works
As a generalist, I can:
Do a little bit of everything myself
Know when specialists are needed
Manage specialists effectively
This creates momentum without adding unnecessary complexity.
Engagement & scope
Flexible examples:
1–3 days per week
Ongoing or fixed-term (e.g., 3–6 months)
Can be combined with:
Workshops, Advisory sessions and Support in hiring a permanent CMO/Marketing Lead.
Always customized to your company’s stage and needs.
What you get from working together
A clear marketing strategy
Tailored to your business reality.
Focused audiences and messaging
The right people.
The right message.
A confident, aligned team
Everyone knows what to do – and why.
Less waste. More impact.
Stronger results across sales and marketing.
Is this your next step?
Do you want a senior marketing partner who helps you focus on the right things – without hiring too early?