Growth partner to small and midsize businesses

I help startups and scaleups find clarity in the chaos before scaling marketing. With 13 years building international marketing teams, I set strategic focus that helps you identify the 20% that drives 80% of results.

I can help set the marketing strategy for early-stage startups and be a growth partner on your journey—from finding product-market fit to scaling what works.

Perfect for: B2B SaaS, tech startups, and scaleups ready to stop doing everything and start doing the right things

Let's grow your company

What I do

  • Open laptop displaying the results of marketing activites on the Configura platform with analytics dashboard with graphs, charts, and maps, placed on a dark surface in a bright room.

    Digital Marketing Plan Package

    From chaos to clarity in one intensive workshop

    For startups that need a clear marketing strategy but aren't ready for ongoing CMO support. We work through your materials in a focused workshop session, and I deliver a complete marketing plan that shows you exactly where to focus your efforts and budget.

    Set price. Clear deliverable. Ready to execute.

  • Person holding a small green plant with three leaves to represent growth of small startups and scaleups through the right marketing activities.

    Fractional CMO for startups and scaleups

    Your strategic marketing partner for the long haul

    I work with startups and scaleups as your fractional CMO—setting strategic focus, identifying the 20% that drives 80% of results, and being your growth partner from product-market fit to scale.

  • Person holding a leadership workshop by writing on a transparent glass board with colorful markers, with various words and circles visible on the glass.

    Strategic Advisory Sessions

    45-minute focused consulting

    Not ready for a full engagement? Book a 45-minute session for:

    - Feedback on your current marketing plan
    - Evaluation of your materials and messaging
    - Strategic advice on specific challenges
    - Second opinions when you need outside perspective

Tell me more

Who you will work with

Hello, my name is Åsa, and I am passionate about building brands, teams, and people. With over 13 years of experience in B2B SaaS in a global context, with a focus on the American market but also experience from the Swedish, German, Chinese, and Japanese markets, I know that a strong strategy is the absolute foundation.

The other half is about the people—marketing your products so they reach the right audience, and internally building a team that feels seen, valued, and motivated. That's when you get the best results. My passion is to create a culture of trust and agile leadership where individuals are empowered to grow and flourish, not just follow instructions.

My expertise is built on leading in complex and rapidly changing environments. I have:

  • Built from the ground up: I have created a global marketing function that served as an in-house agency, from developing brand books and core values to building strong brands and launching 15+ products.

  • Driven growth: I have worked closely with management teams and on boards with the goal of converting strategy into measurable results and taking brands to market-leading positions.

  • Created community: I have extensive experience with events, from large trade shows to building our own community with engaging events and workshops for hundreds of participants.

As a Fractional CMO, I step into your business to provide senior marketing leadership without the need for a full-time hire. I don't just set a strategy, I live it with you—by executing or leading the day-to-day work, coaching the team, and, when needed, taking on personnel responsibility.

Contact me

Interested in working together? Fill out the form and let’s get started!