Hello, my name is Åsa, and I am passionate about building brands, teams, and people. With over 13 years of experience in B2B SaaS in a global context, with a focus on the American market but also experience from the Swedish, German, Chinese, and Japanese markets, I know that a strong strategy is the absolute foundation.

The other half is about the people—marketing your products so they reach the right audience, and internally building a team that feels seen, valued, and motivated. That's when you get the best results. My passion is to create a culture of trust and agile leadership where individuals are empowered to grow and flourish, not just follow instructions.

My expertise is built on leading in complex and rapidly changing environments. I have:

• Built from the ground up: I have created a global marketing function that served as an in-house agency, from developing brand books and core values to building strong brands and launching 15+ products.

• Driven growth: I have worked closely with management teams and on boards with the goal of converting strategy into measurable results and taking brands to market-leading positions.

• Created community: I have extensive experience with events, from large trade shows to building our own community with engaging events and workshops for hundreds of participants.

As a Fractional CMO, I step into your business to provide senior marketing leadership without the need for a full-time hire. I don't just set a strategy, I live it with you—by executing or leading the day-to-day work, coaching the team, and, when needed, taking on personnel responsibility.

I lead effective workshops and give lectures to provide your teams with the expert knowledge required to succeed in brand building, international marketing, and leadership.

Furthermore, I am a unique specialist, the only one in the world who offers marketing services specifically for the Configura platform.