Growth partner to small and midsize businesses

When you bring in someone external you don’t just want a consultant that will count the hours - you want a partner. Someone who is invested and will live your strategy with you. Someone who wants you to succeed, that can tell you what works and what doesn’t and bring clarity in how to connect to your audience.

For the companies I work with, I combine strategic marketing and heart-led leadership and communication - building your growth engine from the ground up, specifically tailored for your needs.

Let's grow your company

What I do

  • Person holding a small green plant with three leaves to represent growth of small startups and scaleups through the right marketing activities.

    Fractional CMO for startups and scaleups

    I provide the strategic marketing leadership you need to grow your business. I’ll help you with the right marketing strategy and tactics to make you top-of-mind in your target markets.

  • Open laptop displaying the results of marketing activites on the Configura platform with analytics dashboard with graphs, charts, and maps, placed on a dark surface in a bright room.

    Interim Management

    When someone leaves and you need to fill that position fast - I’m ready to fill that space. I will keep your business on track in roles within management, marketing, project management and events.

  • Person holding a leadership workshop by writing on a transparent glass board with colorful markers, with various words and circles visible on the glass.

    Leadership workshops and coaching

    I specialize in creating new leaders. Weather you don’t have a leadership title yet but aiming for it, or you have an employee you see potential to grow - I have a program to get to that first leadership role.

Tell me more

Lead with heart and the results will follow.

Who you will work with

Hello, my name is Åsa, and I am passionate about building brands, teams, and people. With over 13 years of experience in B2B SaaS in a global context, with a focus on the American market but also experience from the Swedish, German, Chinese, and Japanese markets, I know that a strong strategy is the absolute foundation.

The other half is about the people—marketing your products so they reach the right audience, and internally building a team that feels seen, valued, and motivated. That's when you get the best results. My passion is to create a culture of trust and agile leadership where individuals are empowered to grow and flourish, not just follow instructions.

My expertise is built on leading in complex and rapidly changing environments. I have:

  • Built from the ground up: I have created a global marketing function that served as an in-house agency, from developing brand books and core values to building strong brands and launching 15+ products.

  • Driven growth: I have worked closely with management teams and on boards with the goal of converting strategy into measurable results and taking brands to market-leading positions.

  • Created community: I have extensive experience with events, from large trade shows to building our own community with engaging events and workshops for hundreds of participants.

As a Fractional CMO, I step into your business to provide senior marketing leadership without the need for a full-time hire. I don't just set a strategy, I live it with you—by executing or leading the day-to-day work, coaching the team, and, when needed, taking on personnel responsibility.

Contact me

Interested in working together? Fill out the form and let’s get started!